I was blown away by how little digital/social media integration there was in the Super Bowl ads. You would think that for $3MM/30 seconds, we marketers would try to squeeze out all the brand engagement and exposure we could, but it just didn’t happen.
Audi used a Twitter hashtag and there were some Facebook mentions, but that was basically it – very disappointing and a huge missed opportunity.
No doubt in my mind that it would have helped people get a better feel for the brand advertised and perhaps even remember them past Monday. I had my laptop and BlackBerry ready, but they left me hanging. Well, maybe next year.