Harley-Davidson Breaks Consumer-Created Victors & Spoils Ad

This is a great Ad Age article about how Harley Davidson is once again transforming itself. This concept takes UGC (user-generated content) and crowdsourcing to a whole new level where consumers play a major role (curated) in defining your brand and even your business model. Read the interview and see the ad in the article below.

NEW YORK (AdAge.com) — The first work from Harley-Davidson’s new linkup with Boulder, Colo.-based crowdsourcing shop Victor & Spoils has debuted on YouTube. The consumer-created spot is born of a new agency model the motorcycle maker adopted…

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