Business Intelligence vs Artificial Intelligence: New Take in Business

Business intelligence is a business tool that allows companies to make better business decisions through a combination of technology and human input. On the other hand, AI is a collection of knowledge and methodologies used to build machines that mimic human thought.

While both can improve business performance, BI remains more important because it helps businesses make accurate decisions based on information from all parts of the company. AI only comes from data related to business decision-making. Data from automated factories or complicated financial equations are difficult for AI to integrate into business strategies. In that way, while insights gathered through smart search in Google or over social media may be machine-assisted but they remain in a non-business context and don’t have business insights.

 Contrast & Compare

In the world of business, artificial intelligence and BI are two different beasts: 

  1. BI focuses on making data available and maintaining infrastructure. 
  2. AI, on the other hand, will leverage that work by using data. 

Ultimately, BI is more of a front-end application for businesses, while AI is concerned with enhancing the user experience. Whether you’re a small business or a large organization, you’ll find a way to merge the two.

While BI is great at analyzing past data and predicting future outcomes, AI is better at interpreting and evaluating data. This is because AI is programmed to use learning and judgment, and it can identify human emotions. Although BI is more focused on analytics and reporting, AI addresses many other aspects of the business, including customer service, automation, and security. When combined, BI and AI can be a powerful team, and businesses need to explore their potential in this new era of technology. As a result, the two types of software can complement each other.

Even if the use of AI as a business intelligence solution can be beneficial, it’s not a necessity for small businesses. Their data mining needs aren’t sufficiently complex to warrant the use of AI. Moreover, for small businesses, AI can be expensive and can be less effective than hiring specialized personnel. Artificial intelligence can be rather difficult to learn and use, so business owners might find it hard to identify the value of AI over other business intelligence solutions.

Why BI may be more important?

In the business industry, business intelligence is more important than AI’s business sidekick capacity for business decision-making because it helps the business be effective in every area. In terms of strategy development and implementation, businesses can use BI to figure out how to best allocate resources and plan for success while AI only looks at the data relevant to its specific purpose. For example, while AI may help sales by providing individualized information about specific customers’ buying habits, BI would look at all the sales numbers across various products sold over time. Therefore, that kind of insight is far more valuable for sales teams trying to determine prices or presentation tactics rather than one-to-one adaption based on information about individual consumers.

Because business intelligence provides business-wide insight while business AI is more of a business intelligence app, the first one can help businesses in ways that AI cannot. Business intelligence analyzes business performance and helps the business leaders and decision-makers understand and improve business operations while  AI is more relevant to specific jobs within the business rather than the whole company.


The question of business intelligence vs artificial intelligence is quite contradictory. Both AI and BI are vital to a company’s success. While AI is more sophisticated than BI, it has the potential to reduce costs and improve marketing and customer care. In addition to reducing operational costs, AI can also improve the customer experience by providing valuable insights from big data. If AI is used correctly, it can help a company make more informed decisions. In business intelligence, it can help an organization better understand its customers. The use of artificial intelligence is growing in popularity.

However, while AI is widely used in the research world, BI has many uses in the real world. Both are used in:

  1. data mining
  2. network processes
  3. data warehousing. 

BI provides practical resources to AI and helps an organization make data-driven decisions. But AI isn’t the same as human intelligence. It’s still more advanced, and it can help organizations create new products and services. A good example is a predictive model that will be predictive of a company’s future performance and success. 

In general, AI has a lot of potentials, but business owners should also weigh the benefits against the costs that AI incurs. Using business intelligence solutions rather than going all out for AI may prove to be more affordable and effective overall. Business owners will gain from adopting business intelligence tools because they can easily identify patterns through data by comparing different business operations metrics across periods. The resulting data analysis enables business owners to capitalize on opportunities and minimize risks accordingly.

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Marcus Weger has a 5 years of experience working in Digital Marketing. He got a huge experience while working for Google Ads EMEA. He's familiar with all Google tools related to Ads and SEO, as well as some additional tools like SEMrush, Ahrefs, Search Metrics, etc. He's most experienced in SEO and PPC, but can also does SMM along with targeted advertising.